One to tide us over til we get back to regular service tomorrow…

[Video][Website]
[6.38]
Alfred Soto: Where Amerie presents herself as a normal woman with feelings, Ciara’s built an impressive career as a polymorphous, infinitely recombinable genetic matrix, with her cooler-than-ice-cream voice the most persistent strain. Here she rides the beat up and down for however long she needs to until they merge into pure electronic bliss. Then Luda reminds her and us that she’s not turning herself on, but since he sounds more anxious than normal maybe she is.
[8]
Kat Stevens: CiCi sings almost exactly the same gentle tune as she does on “Like A Surgeon”, but without “Surgeon”‘s ridiculous medical metaphors and stain-inducing bassline “Ride” feels like a very poor retread indeed. Ludacris does his best to inject some pace into things with some perky chattering but the end result fails even to be stupid, let alone stupendous.
[2]
Al Shipley: Her personality is as blank and paper-thin as her voice, and the chest-thumping bravado strains credulity worse than that attempt at a melismatic vamp at the end. I try to avoid using this term as much as possible, but Ciara just does not have any fuckin’ swag.
[3]
Chuck Eddy: One of the unsexiest sex songs I’ve heard lately, which is saying a lot. Luda’s touchdown and the screw-chopping at least salvage Ciara’s tedium somewhat, but this theme has been pulled off with palpable personality and imagination and humor so many times before — Lee Dorsey’s “Ride Your Pony,” Disco Tex and his Sex-O-Lettes’ “Ride A Wild Horse,” Blake Baxter’s “Ride ‘Em Boy,” Jamie Principle’s “Baby Wants To Ride (X-Rated)” Laid Back’s “Wild Horse” — this just pisses me off.
[3]
Martin Skidmore: It seems like ages since the last The-Dream job — which in his world, means over a week. It’s a medium-paced number that doesn’t strike me as one of his best songs, but Ciara glides over it in very sexy style, and Luda, my favourite guest-verse rapper, is as entertaining as ever. I don’t normally mention videos, as I rarely watch them, but the vid here is fantastically sexy.
[8]
Jonathan Bogart: Wow. I’m not sure I ever expected to say that a great Ludacris guest verse was the worst thing on a track, but I was really digging the slinky, cooing reverie Ciara was setting down and he comes in mixed way too loud and hyper and managing to sound like a beery oaf blundering through karaoke even though he’s really as nimble as ever, it’s just a terrible mismatch of production and performance. Remix this to cut out the guest verse and it’s an easy 9 within reach of a 10.
[6]
Chris Boeckmann: A worth successor to both “Oh” and “High Price,” “Ride” represents another chapter in the always-thrilling “Ciara and Ludacris Battle a Tidal Wave Beat” saga. Pretty much just pure swagger, this is Ciara’s least interesting performance yet (remember that seductive push-and-pull with the “Oh” beat? or those crazy-ass opera vocals on “High Price”?), but isn’t her swagger totally awesome?
[9]
Katherine St Asaph: I don’t remember Ciara being so anonymous. The former Princess of Crunk is reduced here to cooing rote come-ons about how guys love the way she rides it — but don’t worry, censors, she’s just riding the beat! Luda doesn’t just phone it in; he tweets it, undoubtedly en route to collaborator #513. The video’s a standard writhe-fest, and it’s telling that the porniest parts don’t include Ciara’s face. The sequoia legs get screen time, as do furs and navels, but they could be anyone’s. Maybe Ciara was 100% on board with erasing herself this fully, but I sure don’t want to believe it.
[3]
John Seroff: Jukebox Flashback Time: While discussing Robyn, Al Soto wondered aloud “how the hell a Swede’s interesting haircut makes her more worth Pitchfork’s time than Ciara.” If we’re willing to leave the red herring of race alone, it’s not a bad question. Here’s my answer: true or false, Robyn is perceived as self-objectifying ironically. Whether because of her advanced age (210 in rock star years), her heavily-accented chirp or her less-cheesecakey presentation, Robyn doesn’t entirely commit to offering herself up as a legit sexbot. The younger, tighter and more sultry Ciara is another story; the lion’s share of her career has been about having her Goodies appraised by a buyer’s gaze. The girl really does market it so goooooood that one could start to lose the suspension of disbelief and see her as less musician and more video vixen. This stripe of near-naked sex appeal may scare off a certain streak of poptimist as pandering and unartistic. Their loss; Ciara’s about much more than just twerking her skinny ass and “Ride” is only the latest proof. The-Dream’s got a good solid beat here but it requires the subtle touch of sweaty humanity to bring it to life. Think about Aguilera’s brittle post-coital “I needed that” on “Not Myself Tonight” or Rihanna’s withering “Is you big enough?” on “Rude Boy” and then compare that to Ciara’s honeyed, good-to-go, bluesy willingness to “handle her bidness/like a big girl should”. Shades of Mama Maybelle and of a lady who’s in control and loving it. Like sex, pop is only dirty when it’s done right. “Ride” is really, really right.
[9]
Alex Ostroff: On first listen, “Ride” seemed slight and underwritten, especially for a lead single. Over time, however, the sludgy production, cascading swirls of electronics and subdued vocals burrow their way into your head, revealing the song to be not sleepy but hypnotic (most notably on Ciara’s stuttered and echoed “try-y-y-y” and “buy-y-y-y”). No matter how many times Ci tags in Ludacris, he always turns in a worthy middle eight, and this guest spot is no exception. He attacks the beat with verve and wit – the best moment might be the Chopped & Screwed ‘sweet dreams’, but what really makes the difference is an audible enthusiasm that couldn’t be faked for Bieber, McCartney et al.
[8]
Alex Macpherson: Seems slight at first, until you realise that tunnel vision is the point of such monomania. Leaving firework flares of glitter and stardust in her wake, Ciara’s grind remains as elegant as can be.
[8]
Jordan Sargent: “Ride” is arresting in its self-actuality. Ciara commandeers a beat that creeps and stomps in a manner so tightly coiled that it feels one second away from busting, while singing about doing exactly that. But there’s a knowing confidence here— in the stuttering to punctuate verses, in the elongation of the chorus— that both says that we have a monster on our hands and confirms it as such. When the chorus doubles down and grinds harder and closer to the floor (or your hips) (or face), Ciara, Tricky and The-Dream harness the total power of their creation for a moment that’s as powerful as any that pop has produced this year. I imagine them cackling.
[9]
Additional Scores
Anthony Easton: [7]