So obviously we put this up on the World Cup’s first rest day…

[Video][Website]
[6.29]
Alfred Soto: So corny I expected a vuvuzuela section to smother the tubthumping chorus. So catchy it almost survives the original version’s darker subtexts, excised by K’Naan for the sake of mass consumption. But the World Cup will end soon.
[6]
Chuck Eddy: His album made my Top 10 last year, and though this wasn’t one my favorite tracks, I still wish I could come up with some smart way to defend it against all the churls who dismiss K’Naan as a vague-global-politics cornball for people who can’t handle real hip-hop — even if, at least in his less muscular moments, he is one. Bottom line here is, his World Cup anthem manages to sound hopeful at a perilous point in world history, and it waves like a flag itself even if some similes don’t scan. (Who calls flags “freedom”??) I’m kind of fuzzy about Bob Marley’s role as an inspirational force in the Third World, but as far as the music goes, I already like K’Naan more.
[8]
Martin Skidmore: Being a Somalian living in Canada, obviously he sounds kind of like Bob Marley, if he were making his later crossovers hits today. This is a flag-waving unity anthem for the hip hop era, and with the Major Carbonated Beverage Brand advertising link to the World Cup, it has unsurprisingly been pretty inescapable over much of the world. As sometimes happens for me, it feels like simply part of our world now, and I find it hard to get any distance from it. I suspect it is not terribly interesting and a touch fatuous, but it’s jolly enough.
[5]
Anthony Easton: I’ve watched between 2 and 6 hours of football and football related commentary a day, for the last week and a half. I enjoy the game. I am not fond of Major Carbonated Beverage Brand, and the whole pull-up-the-people subtext of some of the South African coverage is highly suspect. All of that said, I have enormous amounts of good will for K’Naan, and this has a pretty amazing chorus, and the subversion of neo-liberal nationalism seems esp. proper considering the disaster that was the G20 this weekend.
[8]
Iain Mew: There seem to be a multitude of versions of this with different guest singers – the one I know is this one. I first heard it on the video game of the World Cup, well before its pop chart ubiquity. It is as indelibly associated with the event as I suppose was the aim, and is certainly infectious and, caught in the right mood, uplifting. Its presence on said video game and the various TV ads though have just reinforced that this is the perfect soundtrack for a rather plastic, commercialised version of the World Cup. The soundtrack to a World Cup where everyone gets together for four weeks to broadcast their joy and brotherhood and consume approved branded products; where no one ever chants “The referee’s a wanker!” (or has reason to); where no player goes down holding their face dishonestly; and where tabloids don’t question the racial purity of their country’s opponents. Still, in a choice between this and “Shout for England”…
[5]
Pete Baran: “Wavin’ Flag” is a lovely singalong, possibly that little bit too soft to be picked up on the terraces, despite its aspirations as a chant-along. But the song displays very little of the energy, wit or vim that characterised the Dusty Foot Philosopher (or his terrific final Glastonbury set three years ago) and so, as a fan, I am uninspired. As a pop song, it’s still pretty good, and as a Major Carbonated Beverage Brand ad, it’s one of the best in years.
[6]
Jonathan Bogart: Perfectly fine, respectable work, a worthy charity single which even has a hummable, singalong melody as a bonus. But as a World Cup song, and as a pop song period, it doesn’t hold a candle to the gloriously meaningless, flagrantly appropriative “Waka Waka (This Time For Africa)” — or to “Waka Waka (Esto Es Africa),” which is even better.
[6]