Nice Instagram filters, Madge…

[Video][Website]
[5.60]
Anthony Easton: Apparently there is a fight in the French media between Jeanne Moreau loyalists (aging naturally as a kind of elegance) and Catherine Deneuve loyalists (using artifice to refuse to age). Since America resists aging at all, there is not a (false?) choice here, just a tumble into obsessively seeking after youth. The interesting thing about Madonna was that for a while she was interested in working out how to include complicated themes in music that was previously all surface — the combination of formal innovation and haunted ideas renewed themselves enough that the listener could be convinced that the world would last forever. Alas, utopias always fall apart, and maybe it’s because she has given up on ballads, but the saddest thing about this is the idea that turning up the radio to provide subversive ideas was last real a decade before Madge’s first single. Aging into denial is something that the two French ladies would never allow.
[4]
Alfred Soto: A highlight from one of her more grotesque albums – she recovers some of her preternatural avidity – but it’s time she faced facts. Listening too closely to the radio and chasing happenin’ sounds is precisely what’s made her last five years so desultory.
[5]
Will Adams: I hated MDNA. Scattershot, undeservedly self-indulgent, and devoid of oomph, it caved in on itself from its needy insistence of reminding you who its star was. Not that we couldn’t tell; Madonna’s voice never sounded so anemic. “Turn Up the Radio,” despite literally being Martin Solveig’s leftovers, was one of the few to recognize this weakness and buried it under electro sheen and an unassuming chorus. I try to avoid grading on a curve, but with circumstances this dire I really see no option.
[5]
Edward Okulicz: Has nothing to say, but says it in a pleasantly nagging fashion. One man’s banality is another man’s banger though, I guess.
[6]
Ramzi Awn: Middle of the road is not a good look for Madonna. The opening lyrics to “Turn Up The Radio” do not bode well for the track, a largely half-baked attempt at currency. Madonna’s efforts to streamline her voice almost work but instead produce a tame redux of the spirit of Ray Of Light and the ecstasy of Confessions. Perhaps the problem lies mainly with the lyrics, delivering a mix of self-help reflections and the ever-present DJ shout-out with an impressive lack of fervor. What is most confusing is in fact not Madonna’s voice, but her ear. If this is what turns up the radio in 2012, remind me to stick to Jazz 88.
[4]
Jer Fairall: Shaking up the system and breaking all the rules may have at one point involved turning up the radio, but for quite a few albums it has mostly just seemed like Madonna’s chief method of finding “new” sounds to hitch her wagon to; the diminishing returns of the last decade of her career (the retro detour of Confessions on a Dance Floor aside) a result of her detachment from underground club culture, or at least her mistaking what she hears coming out of Lourdes’ iPod as the cutting edge she once absorbed so fruitfully. Yet, “Turn Up The Radio” works because Madonna hasn’t sounded this joyous and ebullient on record since who knows when, and however generic its makeup, the song is bright and dizzy, with a knot of a vocal melody introduced late and the game and met by the singer with spirited enthusiasm. It’s about time diminished expectations began working in her favour.
[7]
Colin Small: Madonna somehow mixes her sound with Wiz Khalifa’s, only proving that the Madonna sound is much more distinctive than I previously assumed.
[6]
Katherine St Asaph: Chris Brown got William Orbit’s best tracks. Madonna got “Turn Up The Music” with a sickly smile. No part of this trade is fair.
[5]
Brad Shoup: As a hermetic nugget, a flash-frozen piece of pop, it’s a delight. The placid synth dips and Madonna’s cheery interior monologue make for a peculiar tension: the mental escape velocity needed to shed the weird gravity of cliché. This feels like an ur-text, and if it makes no push for arena-sized release, I’m willing to assume that wasn’t the plan. Or maybe that’s what remixes are for.
[7]
Pete Baran: Radio baiting songs often seem the provenance of artists on their uppers. Recording a track which will get automatic rotation just due to its chorus lyric is a lazy way to get airplay, and almost seems below Madonna to do that. But Madonna has always been a savvy radio artist; she carved out a niche which has always been pop radio friendly as that curve has gone increasingly to dance and stayed ahead or at least abreast of that curve. So “Turn Up The Radio” is not remarkable by any stretch of Madonna’s career, but it does feel nicely comfortable, its the sound of an artist who knows how to do this stuff not overstretching herself. And sometimes it’s nice to relax, kick back and let the radio do all the work.
[7]