With hand gestures that show how much he Means It, Girl…

[Video][Website]
[3.33]
Jonathan Bogart: Okay, buckle in. Sertanejo is (more or less) Brazilian country music, though it has plenty in common with Mexican norteño as well, including the use of the accordion as a central instrument. It’s enjoyed massive popularity in rural Brazil since the 1930s, and more recently in cities with large populations of rural migrants. Fairly recently, a variation called sertanejo unversitário has gained mainstream and middle-class popularity, with a focus on acoustic guitars, party-friendliness, and pretty-boy sensitivity; Michel Telò is the current poster boy for this music. Luan Santana is a twenty-one-year-old sertanejo singer, and like Paula Fernandes (or her U.S. equivalent Taylor Swift), he’s more pop than traditional country, and thanks to his looks and the bathetic quiver in his voice has been lumped in with sertanejo unversitário — “Te Vivo” is a ghastly tearjerker of a ballad that you don’t need to understand the lyrics to; just watch the video and try to ignore the godawful old-man makeup. Extra point for the string arrangements, a traditional strength of Brazilian pop.
[3]
Katherine St Asaph: I prefer my balladeers less adenoidal.
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Brad Shoup: Every few months or so, ballads like this are released for the benefit of folks who aren’t, let’s say, active music listeners. Once the Antony-approved string intro ceases, it’s all Santana, slap-fighting the rote arpeggiation, never stopping for reflection. No Facebook newsfeed is safe.
[1]
Mallory O’Donnell: As near as I can tell, Luan Santana is the sertanejo equivalent of the big-stroke balladeers common in the EU, few as weird or interesting as Italy’s Mina. His US equivalent might be the current crop of teenage girls that sing jaded true-life-story ballads written by older, balder white men, few weird or interesting at all. He seems to have a (huge) audience of mostly girls younger than him, and he’s pretty damn young. What does it all mean? That in any language, on any continent, people eat this shit up with a long-handled spoon. This one’s on the only slightly-wearying side of average, despite the Myspace reference. Really, dude? Myspace?
[4]
Patrick St. Michel: My personal policy when it comes to big, sappy ballads sung in different languages is to cut them some slack because, for all I know, the actual lyrics could be amazing and I wouldn’t know (I swear Luan Santana was singing something about MySpace at points in “Te Vivo”). Unfortunately, I found an English translation that makes the song sound not particularly interesting. I’m sure a lot gets lost between languages, but as a piece of music this just sounds like melodramatic cheese.
[3]
Iain Mew: With Michel Teló about to get that surely-this-shouldn’t-be-legal Syco/X Factor boost in the UK, here’s another Brazilian singer burning up the global YouTube charts. Well, appearing in the global YouTube charts, anyway – his video is not quite horrible enough for the viral potential it briefly approaches. I’m inclined to like the song as soon as the piano at the start reminds me of Britney’s “Everytime” and the string arrangement is sumptuous, but Luan does his best with his straining vocals to kill off the appeal of both.
[4]
Will Adams: Marks for commitment, but Luan’s lackluster vocals and basic piano arpeggios fail to propel this beyond the high school talent show stage in which this exists.
[3]
John Seroff: Remember that scene at the start of Up that always makes you bawl? Okay, start there and then give Ellie a miscarriage and cancer (in that order), throw in the dog from Marley and Me, braise in clarified juices of Windham Hill, Precious Moments and lighter fluid and have Adam Lambert’s straight and less talented cousin serve the whole mess, tepid and unkindled, in Portuguese. Gonna take a whole lotta heartbreak to make that welcome at the table.
[4]
Alfred Soto: The Ryan Tedder ethos is a multinational threat, even as logorrhea.
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