Allie X in 2011, not on her score today but not not: “If you like German, es wird groß sein.”

[Video][Website]
[6.57]
Katherine St Asaph: We live in interesting pop times, where a rising starlet’s intentionally context-free debut single can be co-signed by both Pitchfork and Katy Perry’s Twitter within weeks. That missing context: she’s a Torontonian singer with infinite Torontonian band gigs and, solo, one prior (great) synth-pop incarnation as ALX that’s still on Vimeo and a self-titled EP that’s not on her Myspace, because her Myspace is gone, but can be found piecemeal on YouTube. (One track, “Damaged Nail,” is like a cross between Agnete Kjølsrud’s “Get Jinxed” and Kate Bush’s “Violin.” I love it.) Unsurprisingly, each iteration’s made Allie slicker; “Catch” settles her voice into a po-faced Ellie Goulding sound and her synthpop into a CHVRCH-ified “Paper Planes.” But slicker is not worse. That pause in “catch my… breath” is the slickest trick in the book, and I love it too.
[7]
Patrick St. Michel: “OK, your diagnosis came back and everything looks mostly alright, but just to be safe I want you to take something called CHVRCHES for a while, it will have you feeling 100 percent in no time. What’s that? Yeah, yeah, that stuff can get expensive — look, I can also recommend this off-brand stuff they sell over the counter. It isn’t nearly as effective, but it will do in a pinch.”
[4]
Alfred Soto: When I get tired of vocals manipulated on keyboards cushioned by “live” harmonies, I’ll let you know. Each repetition of the chorus increases the tension, bit by bit — a shrewder and un-yucky correlative for the love-is-a-drug bullshit.
[7]
Iain Mew: It’s frustrating that “Catch” has some of the most horrible love-as-a-drug verses around. It doesn’t even carry through on them, and “wait until I catch my breath” is a much better fit for the ebullience with which the track spins and dances along its neon path.
[7]
Scott Mildenhall: Yes, there are similarities to Chvrches in the production, but is it not unusual for a Torontonian to sound Scottish when singing? Allie X sounds like the secret lovechild of a Proclaimer and Cher Lloyd (NB not a thing that has happened), but sadly lacks the big hooks of their best moments. With a stronger chorus, more distinct from the rest of the song, this could be improved.
[6]
Brad Shoup: Lots of neat vocal touches here: she’s got a great upper register; her harmonies could be coming from an exhaling tea kettle. The verses are so twitchy (filled with Elliott Smith-levels of doctor/soldier/drug imagery), but we’re denied a full freakout. Just those neat harmonies and a fake plea for patience that sounds dangerously real.
[7]
Edward Okulicz: So this is basically Sophie Ellis-Bextor’s magnificent “The Distance Between Us” with some creepy drug metaphors and a gauzier chorus. Neither of those two things are improvements, but they’re not negatives either.
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