Anita Ward got nuthin’ on this.

[Video][Website]
[5.50]
Patrick St. Michel: For all the clunky product placement and extremely dumb controversies, K-Pop still shines because a song moving this fast can become a chart success. The actual music on “Ring My Bell” is dizzying, though count me as somebody who thinks the instrumental by itself is far more dazzling, as the actual singing often blocks out nutty this is.
[6]
Mo Kim: A flaring highway wreck of a pop song. I can’t resist peeking, but stare at it from the wrong angle and you risk having your corneas burnt out. The excess is what sells it, down to the guitar squealing over that last chorus like wheels on concrete.
[7]
Micha Cavaseno: Power-pop explosive synths, rushed hi-hats, hoedown intros, big band brass, all to hysterics. Unfortunately it all ends up sounding less like a pop music Wrestlemania and more of a royal rumble in a three-star Vegas casino.
[4]
Thomas Inskeep: Manic K-pop that keeps threatening to careen over a cliff but never does; this ship always rights itself, just. The verses almost have a ’40s swing feel to them, and then the chorus takes the BPM through the roof. And naturally, the bridge is hip-hop-slowed-down, until it smashes back into another chorus. The sum effect is, somehow, off-kiltered-ly entirely charming.
[7]
Alfred Soto: Closer to “The Lovecats” honestly and almost as much fun.
[6]
Jessica Doyle: Not since Rainbow’s “Black Swan” has a song been so ill-served by its video: “Ring My Bell” is not nearly so much a kitchen-sink mess (complete with crotch shots!) as it looks at first sight. But even the song by itself feels incoherent. The summery beat undercuts the story of focused lust, and the repetitions of “ring my bell” undercut everything. (At least for a native English speaker, it’s jarring to hear “ring ring ring my bell” in the chorus and then “ring ring ma bell” immediately afterwards. I get the impression that Korean is a little more flexible with regards to syllabic emphasis. So, grain of salt.) Factoring in, fairly or not, that this promotion cycle was terrible for Girl’s Day — not only are they now perceived to have “lost” the girl group “war”, they also received a torrent of criticism for not being smiley enough on a talk show — and it’s hard to find “Ring My Bell” worth a lot.
[3]
Brad Shoup: I’ve never had a good hook evicted from my head this fast.
[6]
Iain Mew: After the nightmare intro, the way that it moves fast-faster-fastest reminds me of Nana Mizuki with the prog elements replaced by less suitable jazz-pop. What it lacks in coherence and listenability it will presumably gain in popularity once someone makes a K-Pop edition of Dance Dance Revolution.
[5]