And sometimes we appreciate you, Grimes!

[Video][Website]
[6.40]
Katherine St Asaph: Single as misbrandbot output. What will it take to make me capitulate? Releasing a song that sounds like Nine Inch Nails, Depeche Mode, The Lucy Nation, Ladytron, Client, butt-rock Enigma, and other sounds someone should have warned me about imprinting upon as a teen, lest a decade later I inescapably love a song by an artist reborn as a milkshake duckling. The song is a magnet for takes, most not totally fair. “We Appreciate Power” isn’t any more fascist, to take one take, than “bow down before the one you serve.” “But ‘Head Like a Hole’ isn’t about –” and neither is this. I’ve seen some talk about how it’s propaganda for The Big Bad Algorithms, but recommender algorithms and evil AI overlords are several orders of magnitude of separation from one another, and I know for a fact that Spotify is not spitting out 200 songs like this a playlist, because if it did I would love music a lot more. What this is, is mockable: inspired in equal parts by North Korean propo band Moranbong and by boyfriend Bong Moron; about the rationalist-forum version of John Titor; not remotely subtle in sound or lyrics even before the part that goes “submit! submit!” I have no real way of defending my love for this song — it must be hardcoded, I guess.
[9]
Jacob Sujin Kuppermann: Aside from the lyrics, this is a pure futurist vision, martial but charming all at once. Accounting for lyrics, it’s largely the same, but perhaps a bit on the nose?
[6]
Tobi Tella: This is a feast for the ears, and I don’t know if that’s a good thing. Every second felt like a whirlwind, and by the end when I was simply being told to “submit,” I was ready to do so. It’s the perfect sound for the ominous message that the song provides- putting the existential dread that comes with the advancement of technology in the forefront.
[7]
Joshua Minsoo Kim: A preemptive, AI overlord propaganda piece that is far more interesting than the recent Poppy collaboration if only because its conceit is strong enough to birth a line like, “C’mon you’re not even alive/If you’re not backed up on a drive.” As far as providing a glimpse into Grimes’s next LP, it shows how the nu-metal influence that appeared on her previous songs can now be elegantly tethered to a song’s themes; “We Appreciate Power” is so fully realized that it extends beyond pastiche. The sweet tonal shift during the bridge is a nice surprise, but it highlights how this song could be far more concise and harrowing. The bleakly monotonous singing, the siren-like guitars, the piercing percussion, the occasional screaming, the quiet demands to “submit” — they all only have as much impact as the song’s context provides for them. This is not an inherently bad thing, but listening to “We Appreciate Power” is more exciting on a conceptual level than anything else. I suppose state-sanctioned pop songs care most about their message, though.
[5]
Ryo Miyauchi: Will there ever be an era when a pop song using tech jargon for its bridge like “baby, plug in, upload your mind” won’t be corny? That section is one of many here where the song winks to its own half-joke of building an edgy/sexy pop song around the concept of a near-future led by AI. The industrial-metal riffs may provide it a good musical base, but the overall eagerness behind “We Appreciate Power” to sell its concept makes it off-putting.
[5]
Edward Okulicz: At five and a half minutes, this song has about enough good ideas to last two and a half, but the thrashing drum beat and pure pithiness of the title make this as pleasingly acidic as it is poisonous. The lyrics are dumb, which is bad, but that primal squall of guitars and drums is also dumb, which is great.
[7]
Will Adams: While there are certainly points stacked against this — the tech-happy lyrics, no more clever than Poppy’s; a petulant sing-song melody that sits right between “The Streets of Cairo” and the Oompa Loompa song; this year’s utterly bizarre PR turn — “We Appreciate Power” captures everything I appreciated loved in Art Angels. It’s a bracing onslaught of sound composed of roaring guitars, metallic clangs and demonic screeching. What’s new is the militant stomp, which appropriately draws itself out before asking you to submit, as if holding you in a headlock.
[7]
Taylor Alatorre: Ironic transhumanism: it was only a matter of time. My personal bias is that I think it’s one of the most dangerous ideologies in the world, and anyone who’s willing to make pop lyrics out of the Wikipedia summary for Roko’s basilisk probably doesn’t share that view. But neither is this the completely sincere neo-reactionary manifesto some had feared. If it were, Grimes would be a terrible evangelist; “what will it take to make you capitulate” is not what you want on the front of the brochure. It is alluringly brazen, though, and along with the title, it demonstrates a keener understanding of politics than most artists working in a political space did this year. Here is the subtext of most vaporwave brought into the open and set to music designed to shake you out of complacency, whatever your stance on cybernetic consciousness might be. In spite of its outward bluntness, “We Appreciate Power” refuses to clearly identify itself as either protest music or marching orders, which is equal parts amoral, aggravating, and liberating. Even if this really is Grimes’ way of throwing her lot in with our future posthuman overlords (or, in the more short term, celebrating the return of the Lochner era), who of us by resisting a good beat can postpone the singularity by a single hour?
[6]
Jonathan Bradley: “We appreciate power” is exactly the hook to sing over degenerate buttrock guitar, but Grimes’s voice is a phantasm that catches on spectroscopy and comes to life in photographs of empty hallways. Evoking brute force, it only evinces a lack of inspiration. The globs of transhumanism that form the lyric hardly compensate.
[5]
Alfred Soto: I often complain about length, and rarely is my criticism apter than in this case. After two minutes of a muscular riff over which Grimes constructs a conceit that encompasses two dozen months of tumult and a lovely middle eight, “We Appreciate Power” grinds onward for another two and a half minutes. Then a funny thing happens — I listen to it again and again.
[7]