Times New Viking – No Time, No Hope
I’m certain there’s a decent pun lurking around here somewhere…

[Video][Myspace]
[5.25]
Dave Moore: So I take it these guys are getting critical praise because they sound like a shitty Archers of Loaf demo tape? (Congratulations to the organist for being able to play with his feet.)
[3]
Anthony Miccio: The sound is so grody that I couldn’t tell at first if it was a live bootleg of early Stereolab or The Clean. A pretty enjoyable rarity, but I can understand why neither band would feel pressed to include it on a studio album. What’s one more raucous drone with a keyboard hook?
[7]
Chuck Eddy: I’ve always had hopes for these proudly inaudible and apparently good-natured Ohio tyros — still have a 7-inch they released in 2005 on Columbus Discount Records on my shelf — but after giving Rip It Off a more favorable review in Billboard than it wound up deserving in early 2008, I started having my usual indie-rock doubts;the vocal introversion really did come off as an annoying habit they needed to outgrow, especially over an entire album. But listening to this song as a standalone reminds me why I liked them in the first place — basically, that their undepressed mix of warped melody and recorder grot heckler spray reminded me what I had once liked about Pavement in the first place, in their pre-Matador EP-only days. Here’s hoping they never sell out and let us hear the dumb words, like Stephen Malkmus did in 1992.
[7]
Martin Skidmore: The most lo-fi thing I’ve heard in a while: really crude sounding punk-lite that wouldn’t have been seen as slick enough in 1976. It would also seem too weak, slow and lacking in power, though the keyboards beef it up a bit here and there.
[3]
Martin Kavka: Sometimes art-school dropouts make good music. Other times they are so in love with their own ideology of music-making — by delivering an album’s master tape on VHS, or by recording an “acoustic” version of your single using children’s toys — that they wrongly assume that good songs will automatically result from their ideology. This is one of those other times. I realize that perhaps TNV feel pushed into this position. While listening to this, I kept thinking that ’90s lo-fi now sounds like a planned marketing move to disaffected youth — Guided By Voices’ “Motor Away” is jingle-ready — and so “authenticity” requires the fuzziness to be turned up to 11. But sometimes shit is not a valuable symbol of resistance to mass-produced glitter. It’s just shit.
[2]
Ian Mathers: What people often don’t seem to get (or at least have trouble remembering) is that this whole low fidelity thing is a tool; it’s not intrinsically good or bad, it’s all in how you use it. The overdriven, one-note keyboards here sound filtered through Times New Viking’s usual wall of scuzz, the vocals are muffled in a pleasing way, there’s enough of a melodic throughline that I don’t wonder what the point is. Basically: they make it work.
[7]
Alfred Soto: The Velvets, Guided By Voices, and loads of indie ephemera announce themselves through the aural murk that has been a signifier of authenticity for generations. The key is the braying “Sister Ray” organ over Feelies rhythm strum, and damn it if I’m not reeling all over again.
[7]
Jonathan Bradley: As any three year old will tell you, making a gigantic noise is a lot of fun. Times New Viking also has a hint of a tune, which is more than you can say for most toddlers. And yet I can guarantee that more children than trashy noise-punk bands (I refuse to call them “shitgaze“) will be born this year. Sometimes the world makes no sense.
[6]
My score is too harsh here (less grumpy day it’d get a “5,” since it’s definitely better than another track coming up I scored higher), but I still can’t really get behind these guys — I just didn’t find anything to actually hang on to in this song, even lowering my standards to “has a hook in there and I like the organ OK,” which isn’t enough to align them with Guided by Voices or whoever else. (Guided by Voices were lo-fi, sure, but they didn’t strike me as quite this flat, plus they usually gave up on half-formed song-ideas much faster than these guys do.)
Two notes: (1) I honestly have no idea what “authenticity” (mentioned in two different blurbs above) has to do with this music. (2) Despite my major reservations about them, I like these people way more than I ever liked Guided By Voices (mentioned in two blurbs plus one subsequent comment) (though admittedly that may just mean I never heard the right GBV music – -I understand there’s a lot of it out there.)
I like these guys more than GBV too, in large part because I can’t hear their lyrics, and I can parse the ones I can hear, whereas with GBV the more lyrics I hear the more horrified I get.
Also, I’m not sure I can convincingly formulate this, but I really think my ears distinguish between your usual pointlessly shitty indie lack of production (i.e., 99 percent of the snooze out there) and a certain crackly kind of studio static and blur that serves a musical purpose in itself and actually makes songs better (even, to my screwed-up ears, more beautiful) by obscuring them (i.e, those first few Pavement EPs, early Swell Maps stuff, select late ’80s things on Flying Nun and Xpressway Records out of New Zealand, and the real Ohio heroes of this sort of thing, namely Vertical Slit/V3 not GBV). I’d say this song fits in the latter category. Though then again, the distinction may well all in my imagination.
…may well all be in my imagination.
[i]Two notes: (1) I honestly have no idea what “authenticity” (mentioned in two different blurbs above) has to do with this music.[/i]
You said it yourself: “pointlessly shitty indie lack of production.”
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