The Singles Jukebox

Pop, to two decimal places.

New Boyz ft. Iyaz – Break My Bank

I’VE GOT A PHONE! I’VE GOT A PHONE!…



[Video][Myspace]
[2.67]

Mallory O’Donnell: Is it wrong that I expected a longer naif period from New Boyz? I feel as betrayed by the whole notion of boorish urban adolescence as I did when I first heard LL’s “I Need Love,” and he at least had the decency to put that action on the yonder side of the album. As the first single from your second LP? Unforgivable.
[2]

Al Shipley: I didn’t know it was possible to downgrade from Ray J.
[1]

Martin Skidmore: Very disappointing – there’s very little here of the goofy fun that broke them, replacing it with a medium paced blandness, supplemented by Iyaz’s swinging hook. They aren’t particularly gifted as rappers or lyricists, and without the teen joy of jerking as a raison d’etre, this seems a wholly unnecessary record.
[4]

W.B. Swygart: Iyaz gets bloody everywhere, injecting his eerily oppressive blandness into all the corners of the track like he’s fitting out a branch of WH Smith. He has nothing. And so much of it.
[3]

Katherine St Asaph: The Jaysean Derulaz monopoly is finally starting to crumble. Nobody needs fake Ushers now that the real one’s back, and it’s almost looking like people are gonna give Chris Brown a career again. Now, forced to differentiate themselves, Derulo’s banking on personality, Jay Sean’s trying to lash himself to more grounded collaborators, and Iyaz? He’s propping up these would-be Soulja Boys. I know I’ll regret these words, but I’d rather listen to the original.
[2]

Rodney J. Greene: You have no idea how much I was hoping for a “Tie Me Down” rewrite.
[4]

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