Wednesday, June 24th, 2015

Krept & Konan ft. Jeremih – Freak of the Week

It’s DJ Mustard Day! Never mind that this day is occurring in 2015 and not, oh, several years ago! First up, original recipe…


Micha Cavaseno: It’s been strange to watch Krept & Konan deteriorate so purposefully from their Gipset era to their road rap successes to the most bait of commercial rap attempts. Their consistent dumbing down doesn’t stop the closer they come to the top; here they squander a decent Mustard beat and Jeremih hook combo. I hope that once their album comes out they prove me wrong, but the UK’s hope for non-grime MCs to hold them down appears to be more dependent on your Youngs Teflons, Mostacks and 67s than these two.

David Sheffieck: The beat’s as by-the-numbers as Mustard can manage currently, somewhere between a [3] and a [5], but bonus points for Konan’s verse. “I know you ain’t shy like Chief Keef” is only trumped by “We can take a little detour/ Have you ever ate McDonald’s on a G4?” It’s fun enough to make it seem like you’re listening to something interesting for a few seconds.

Anthony Easton: Krept and Konan make me want to eat McDonald’s on a G4, which is one layer to how weirdly effective this is at seduction — others might be the heavy bass near the end, or the languorous place in the middle that repeats exactly how much she’s a freak. Also, points for how ideas are hinted at but not excessively — the second of siren, the one verse of cat-in-the-hat rhymes.

Brad Shoup: By the end, Jeremih starts to drown in the assonance. It’s his single, really: his swoops of phrase — like an autograph’s flourish — are much more compelling than Krept & Konan’s measured leer. Mustard’s rattling trunks; he sacrifices melody (and countermelody), but it’s a nice contrast to all the long ‘e’s.

Scott Mildenhall: Rigid and plodding, with only the McDonald’s line raising a smile. Krept and Konan sound almost like Mustard Music Factory competition winners, and that doesn’t sit right.

Alfred Soto: Jeremih sings his hook of the week, the singers ignore the big fat bass, and this piddles to a joyless conclusion that’s almost two minutes in coming.

Ramzi Awn: Mustard on the beat and McDonald’s on a G4 sounds pretty good — if only the song did.

Reader average: [4] (1 vote)

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