Thursday, March 3rd, 2016

Yandel – Encantadora

More like encanta-bore-a, right?


Alfred Soto: This Puerto Rican singer wants to love you down. Over a rote reggaetón beat he pledges to keep them alone with just their bodies. She’s his huntress and enchantress. She nods, looks at her watch.

Jonathan Bogart: The danger of breaking up the partnership was always that the more charismatic and faux-dangerous Wisin would overshadow Yandel’s milky AutoTenor, and so it came to pass. All the money in the world can buy him a well-crafted production, but it can’t buy him a personality.

Juana Giaimo: I’m truly trying not to mention J. Balvin’s “Ginza” in every reggaetón blurb, but Yandel’s rapping is melodious, and instead of a second verse it features a kind of bridge after the first chorus, just like “Ginza.” However, unlike “Ginza,” Yandel creates a denser atmosphere with a slower beat, but at the same time adds an acoustic guitar as a symbol of “true love” and a mumbling hook that isn’t very convincing.

Thomas Inskeep: Sexy lyrics paired with a fairly middling reggaetón shuffle: that’s Yandel.

Brad Shoup: A slower tempo is great if you can fill the spaces. I’m not sure that Yandel does. At times, he sounds withdrawn: not in a reverie, but enclosed. He rights the emotional ship eventually, but he had four minutes to work with.

Will Adams: The brief na-na hook is really the only part of this that works, because it grabs hold of the reggaetón beat and rocks steady. Yandel, meanwhile, is aimless, such that even the lonely synth in the background begins to outshine him.

Edward Okulicz: It feels pointless to describe what’s been deployed here as AutoTune, because there’s really no actual tune here. “Encantadora” has an empty but pleasant bounce to it, but someday they’ll invent a competent male Vocaloid application and Yandel will be literally unhireable.

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