Monday, May 1st, 2017

Ayo & Teo – Rolex

Get your phones out, it’s time for another dance trend!


[Video]
[4.75]

Crystal Leww: When you search Ayo & Teo on Twitter, the app musical.ly shows up first in the results and “Rolex” comes ready with a #rolexchallenge hashtag right on its YouTube video. “Rolex”‘s popularity is definitely manufactured, but the “authentic” come-up narrative for young Black artists is overrated. “Rolex” is, at the end of the day, still a catchy chorus with very good production which is usually more than pop radio can muster these days. 
[7]

Alfred Soto: I’m suspicious of easy comparisons, but if I heard “Rolex” on 99 JAMS I’d wonder where I could find this unknown Rae Smemmurd track. The hook is as solid as any by that pair, or Migos too. By July they’ll be able to buy that watch.
[6]

Maxwell Cavaseno: Sometimes a genre produces soundalike records that pinpoint small details that allow for just the most minor of distinctions in a field. This is not one of those records, because Ayo & Teo have mirrored Rae Sremmurd so well that they even have the same formula of approach and voice, and citing a bunch of Migos bars doesn’t help. The problem with memetics is that sometimes, you supplant what everyone is familiar with to the point you have nothing of your own.
[4]

Jonathan Bradley: It’s a big world out there, so I guess there must exist someone who heard “Bad and Boujee” and wished it had more Lil Uzi Vert. 
[4]

Will Adams: Well, the trend of viral hip hop novelties was bound to turn up a dud eventually.
[4]

Hannah Jocelyn: The beat and hook can indeed put me in a trance, but everything else, up to and including the fact that it’s yet another #challenge meme, not so much. 
[5]

Thomas Inskeep: Bargain-basement Rae Sremmurd, but not only are Ayo & Teo not the rappers that Rae are, the production on this is seriously dull. Not that Mike WiLL could even save this dull-ass song. 
[2]

Ryo Miyauchi: While Ayo & Teo’s strategy to hit the charts might come from Silento, their actual music is inspired by the viral hits post-“Watch Me”: Metro’s flute, Migos’ dabs, and the Sremmurds of the mannequin challenge fame. And with the latter two groups riding too comfortable of a wave these days, Ayo & Teo’s take actually feels more fun than their inspirations.
[6]

Reader average: [5.66] (3 votes)

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