Wednesday, September 19th, 2018

B Young – 079ME

From 867-5309 to 678-999-8212 to now…


Alfred Soto: Angling to join the list, decades in the making, of songs using the latest technological advance as a way to pick up girls, “079ME” offers little but a Afroswing rhythm that 50 Cent used for cooler ends fifteen years ago and the East Londoner’s mild charm.

Iain Mew: It makes sense that as we get more and more ice cream van jingles in the UK chart someone had to get a hit that turns it sad, and it’s a neat effect. Around that B Young gives us an extended one-sided daydream and an ambiguous “you know that you done for.” It’s not clear whether the sadness is more fitting if she doesn’t go for his pleas or if she does.

Tim de Reuse: A douchey sentiment, but it at least comes with a good sense of rhythm; the stuttering delivery of “really, I’m lying, girl you know I just want your number” is remarkably infectious. It’s good that most of the time is spent on a fairly well-crafted chorus, because everything outside it is an unfocused mess.

Joshua Minsoo Kim: Meanders without any sort of development such that the central hook eventually resembles that of incessant nagging. The frank admittance of a pick-up line being a mere formality is also, at this point, neither charming nor original.

Will Adams: The synth twinkles and bubbles serve as a nice distraction from B Young’s hounding, itself a rather unimaginative take on the “call me” trope.

Katherine St Asaph: The number she gives is also the number of pleasant songs that sound exactly like this.

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