Monday, March 4th, 2019

Koffee – Toast

Good morning!


[Video]
[6.83]

Joshua Minsoo Kim: IzyBeats and Major Lazer’s Walshy Fire give Jamaican teen sensation Koffee a straightforward, accessible dancehall beat. It’s lightweight and playful: a perfect match for Koffee’s ebullient singing and chipper lyrics. “Toast” is so brisk that its fleeting nature is an asset — this is a celebratory pick-me-up meant to keep you elated for the whole day.
[6]

Tobi Tella: Listening to this, the first thing that came to mind upon hearing the lyrics was “God’s Plan”, so it’s amazing how much I enjoy this compared to that snooze. I think the difference between the two lies in the videos. While I appreciate Drake for giving to those less fortunate, it feels like a performative kind of goodness: he had to broadcast it to the world. Koffee’s music video is simple: just shots of Jamaican kids playing soccer and her hanging around them, and yet it feels like so much more. This is what true gratitude looks like — Koffee sounds almost in disbelief saying the lyrics about how she rose, but she’s never forgotten where she’s coming from. Sometimes a song surprises you and knocks you out — this is definitely one of those for me.
[9]

Vikram Joseph: A hazy pulse, distinctly evocative of the Caribbean thanks to a smattering of steel drums and the melodious Jamaican dialect of Koffee’s lyrics; they’re steeped in religion, but uncomplicatedly so, using it as a medium to express humility and gratitude for her success. This is airy, summery and rather likeable.
[7]

Alfred Soto: Fine, unremarkable electronic reggae with positive lyrics. 
[5]

Thomas Inskeep: The first words that came to mind when listening to this were “digital reggae,” which is fitting since it’s produced by Major Lazer’s Walshy Fire. Koffee can, er, toast, too. Nothing about this knocks me out, but it’s solid.
[6]

Iris Xie: You know those moments where you are enjoying a day with your friends, and, after lots of activity, spontaneity, and silly things that occur, it then drifts down to a single, quiet moment where everyone looks at each other, and then there are only smiles and nods in acknowledgment? That’s because there’s nothing more to say, the existing reality is so perfect — that’s what “Toast” is. The jovial confidence, the dynamic phrasing and the elastic rhythms all give a sense of rooted elation, of someone who is secure in their love and connection with the environment around them while syncing with endless, almost imperceptible changes. At around 2:29, there’s a beautiful interpolation of a gentle harp sound that was preceded by a rushing house synth, that is replaced again by drumming and claps, before being suddenly interrupted and being echoed out in half-rhythms. Deeply self-assured in making daring but subtle changes.
[8]

Reader average: [8.85] (7 votes)

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