Friday, March 22nd, 2019

Rinne Yoshida – Mu

What better way to close a Friday than with a collab with someone from a Wednesday?


[Video][Website]
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Ryo Miyauchi: These past few years, Rinne Yoshida has been shedding the quirks of teenage youth from her music almost as an symbolic act of growing up. Her album last year, Seventeen, tried its best to graduate her image of a novelty idol-rapper into an ambitious teen pop artist who can handle whatever comes her way, like the surreal synth-pop of Wednesday Campanella producer Kenmochi Hidefumi. Another collaboration between the two, “MU” assumes that shift has already been complete from the stately delivery of Yoshida to the rather straightforward programming by Hidefumi. They no longer find a need to compete for your attention, confident that you’ll be satisfied with a EDM build and a huge rave-piano drop. Stoic adult cool from Yoshida comes at the expense of naive, sometimes scatterbrained teen charm, but “MU” is a delightful re-introduction nonetheless.
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Joshua Minsoo Kim: For how long the verses are drawn out, “Mu” still feels invigorating because of its chorus. The build up, drop, and continued development of the beat is addicting and aware of its allure.
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Edward Okulicz: I didn’t dream of Japan as a child, because it seemed almost as far away as the moon. Instead its beloved cartoons and video games presented a magic but accessible face to me every day, so instead my dreams were of doing the things those characters did — flying, running, fighting, triumphing over evil. The house piano touches of “Mu” give me the same sense of childlike wonder I felt watching and playing, and the first time I heard it, I was on tenterhooks like at an ad break, unsure of what the next amazing sound would be. It shows that it doesn’t take much to take a mostly-standard EDM banger and make it transcendent. Best of all, the lyrics translated do mention space and black holes and weightlessness, which is perfect. If only eight-year-old me could have heard this.
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Iris Xie: At 1:27, I am fairly sure Kenmochi Hidefumi tweaked the synth melody from “Raoh” and added some weight to it for “Mu.” This isn’t necessarily bad because “Raoh” is a fantastic song, and creators remix their old stuff for new work all the time. But aside from that part, in trying to make a different non-Wednesday Campanella track for Rinne Yoshida, it ends up coming off as a pop-house track that’s only a little above average, and lacking some personality. Her vocals are cute and the chorus is infectious, but overall, “Mu” seems overly restrained and well-mannered, for it does not let its potential or ideas fly, and doesn’t take advantage of growing something new from the stellar seed from where it came from.
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Katherine St Asaph: Pro: It would be a really good, bursting, imaginative remix of a Calvin Harris song. Con: It could be a Calvin Harris song.
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Ramzi Awn: “Mu” starts strong, trying new melodies and employing some subtle old tricks. But the bridge warps Yoshida’s voice and the faint chorus phones it in, climbing until it has no real release. The tricks quickly become staid on a wasted opportunity of a track.
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Iain Mew: It’s good to get another entry in the same contented-house-banger mini-genre as f(x)’s “4 Walls,” and better still one with such a sense of quiet adventure to it. That’s thanks to a maximalist vocal cut-up section of delight, just enough Campanella quirkiness in the transitions, and particularly Yoshida’s performance. She doesn’t have the most conventionally strong voice, but she gives “Mu” glee and intrigue to spare.
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Alfred Soto: Don’t take me out to dinner — give me instead rolling house piano lines. While too beholden to contemporary ideas about dance kinetics — let’s retire the manipulated squeak, I beg you — Rinne Yoshida’s record has quiet, sad bits that caught me offguard too.
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Ian Mathers: I like the whole song a lot — an awful lot — but god, when the piano just goes for it it feels like my head is going to fucking explode.
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One Response to “Rinne Yoshida – Mu”

  1. Been thinking a lot about Ian’s comment for this song – it’s true, I really like this song now and it scratches my itch for songs similar to Perfume’s JPN album, it’s probably gonna be one of my frequently played songs for April.