The Singles Jukebox

Pop, to two decimal places.

Shy’m – Et Alors

Seems some of us are whistled out…


[Video][Website]
[5.12]

Anthony Easton: You know, if you have to say you’re a fashionista, then you’re most likely not, and if you have to say it with a song that is mostly lassitude, then you are definitely not.
[3]

Will Adams: I choose to hear her request “Talk to me about personality, originality, ideas” as less of a brag and more of a desperate plea, considering that, between the pilfered “Whistle” hook, the smug individuality conceit, the Pink-ish mugging to microphone, and the five-year-old Euro bosh, she clearly possesses none of those things.
[3]

Hazel Robinson: Did she leave her straighteners on at the start of this video? Now I can’t stop worrying about it. For a song about edgy fashion and being different with a call-and-response bit about copy/paste ideas, this is pretty middle-of-the-road sub-RedOne thump. It’s quite pleasant, I can imagine myself dancing to it after too much ale but her attempts at injecting yelps and ‘hey’s into it do nothing to detract from the fact this is a pretty generic slice of pseudo-rebellion.
[6]

Iain Mew: “Et Alors” has a very catchy whistled hook and an exciting bridge which is admittedly taken wholesale from “Bad Romance”. Those aside it’s hardly a production which stands out from the pop crowd, but Shy’m stamps her personality all over it, attacking the tune with delight and throwing in enough asides, whoops and laughs that it’s a constant surprise and delight to listen to.
[8]

Brad Shoup: Tough-talking disco sass. I guess the good parties let you keep the whistles.
[6]

Jer Fairall: Shit, whistling again?! Guys, we’ve talked about this.
[4]

Alfred Soto: A fade-in, whistle hook, and guitar strum — so 2002. Shy’m even sounds like Kylie — in 2002.
[4]

Jonathan Bogart: Her moves and even her wardrobe are all borrowed from Beyoncé videos, the music is borrowed from Gaga’s early, boring stuff, and her lyrics are either generic or embarrassing. So why do I find the song so appealing anyway? Am I really that susceptible to a pretty face hook?
[7]

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