Monday, August 12th, 2019

Itzy – Icy

Cold summer…


[Video]
[6.50]

Iain Mew: Hey hey hey! Yo! Eh eh eh. Beep beep. Bom bom bom. Oh oh oh. Ring ring ring! The pick’n’mix approach to ad-libs is as delightful as the deluge of hooks. That is, almost as delightful as a new group bringing back Lip Service but successful, surging through myriad scenes with just a wobbly Blackpink siren noise, the silliest bit of wordplay, and forward momentum to rely on. 
[9]

Kayla Beardslee: I respect how committed this song is to its relentlessly — annoyingly — cheerful aesthetic, but that doesn’t mean I find any aspect of it pleasant. Constant shouting interspersed with flashes of forgettable melodies, a tuneless bridge that sounds distractingly ready to segue into “I Just Can’t Wait to Be King,” and sound effects out the ass: what is there to like about this?
[2]

Katie Gill: This is less a song than a collection of noises. The background shouts, the chants, the instrumentation that seems to be composed mostly of “oh hey, I found this fun synth effect we can use!” — “Icy” is trying to win an award for doing the absolute most. I suspect that some people will find it annoying. As for me, I find it weirdly endearing. It helps that barely any part of this song is memorable enough to be stuck in your head.
[6]

Leonel Manzanares de la Rosa: JYP darlings Itzy’s music is always busy and bustling, with different segments that, on their own, could make for several different songs, but they have given their all-over-the-place sound a solid direction and a consistency that is very impressive for such a young project. They’re starting to at least solidify their place in the top-tier; the charts can prove. 
[7]

Leah Isobel: Itzy’s take on self-confidence here veers cartoonish — buoyant slap bass, snotty vocals, a general air of genial brattishness. There are some great production touches, like the high chimes in the pre-chorus or the stuttered vocals, but the chorus abandons the rest of the track instead of tying everything together; the result is fun but messy, covering the same thematic ground but lacking the clarity of purpose that “Dalla Dalla” demonstrated. We know the girls believe in themselves, and we know they have fun doing it. So what?
[5]

Anna Suiter: Lia’s telling me that this song is my favorite song? Not quite, but “I see that I’m icy” keeps playing in my head anyways, so she must be partially right.
[6]

Alfred Soto: In contrast to the dead-eyed proficiency of “RNP,” “Icy” brims with confidence: the raps, fills, and sung portions sound improvised when they clearly aren’t, and the production gives the Korean group a jolt. 
[8]

Ryo Miyauchi: The lyrical emphasis on self-confidence, the metallic robo-bass drop and the overall focus of iciness as the language for stoic cool all check the boxes of the “girl crush” concept for Itzy. That said, “Icy” feels like a 13-year-old’s vision of girl-group cool in the most endearingly dorky way. The hip-hop-inspired phrases in the single — Ryujin’s “shout to nae eomma” line and especially Lia’s “they keep talkin’, I keep walkin'” hook — are proudly cheesy like the comic-book POW!’s popping up in the music video. While the noisy dial-up chirp adds some edginess to the production, it’s the goofy slap bass that sums up the attitude of this song. By bringing a slightly not-cool version of industry-approved coolness, Itzy define their own “girl crush” concept.
[6]

Joshua Minsoo Kim: This is basically an update on 4Minute’s “What’s Your Name?” except with more seamless genre-blending, more palpable confidence, and an extended dance break. No other group right now does the girl crush concept better.
[7]

Joshua Lu: Not altogether unexpected: Itzy graduating from the self-assuredness of “Dalla Dalla” to the cockiness present on “Icy,” bringing to mind bratpop greats like Cher Lloyd. Completely unexpected: a chorus reminiscent of “Donatella” and the best use of a “Blah blah” hook since Missy Elliot in 2015
[8]

Jessica Doyle: They seem to be settling into a groove pretty quickly, and it’s a nice enough groove, all color and self-confidence; once they get a more compelling chorus the momentum will be all theirs. (I appreciate the sentiment of “They keep talkin’, I keep walkin’,” but it seems to slow the song down without much compensation.) I feel a little nervous about supporting this group wholeheartedly, though; I’m not at all sure JYP provides the circumstances for the smiles and pride to extend beyond the concept. I’d feel better if I could believe that Lia might actually get to eat the burger once in a while.
[5]

Michael Hong: Has any girl group’s rapping sounded as good, as essential, as Itzy’s? “Icy” follows the record-breaking “Dalla Dalla” and is similarly an almost violently maximalist banger stacked with a seemingly endless number of hooks where their raps drip with personality. “Icy” is a swirling mass of noise featuring video-game bloops and bleeps, pounding percussion, and shouted ad-libs that feel altogether exciting and remains completely enthralling. Unlike “Zimzalabim,” (also-co-written by Caesar and Loui) which seemed to drop momentum at every turn, almost every moment on “Icy” seems to be seamlessly integrated, from the expertly rapped verses, the melodic pre-chorus, and the hook-laden chorus. For example, part of the instrumental drops out for Ryujin’s rap on the second verse and this only emphasizes how strong Itzy are as rappers. Itzy also manage to match the energy of the show-stopping pre-chorus with one of the most hypnotic choruses of the year. It’s Itzy’s undeniable charisma that keeps “Icy” from ever falling into a unlistenable piece of chaos, and instead, solidifies them as the rookie group of the year and one of the hottest K-pop girl groups to watch.
[9]

Reader average: [7.75] (4 votes)

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3 Responses to “Itzy – Icy”

  1. I’m surprised y’all liked this and dalla dalla

  2. This is amazing, a fun and funny self-confidence reminder set to an early EXID meets BLACKPINK beat.

  3. a mess

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