Friday, October 11th, 2019

Georgia – Never Let You Go

Stay a while!


Hazel Southwell: I think I don’t feel this now but that’s because I’m sitting in my dressing gown waiting for a conference call I don’t want to have and I’ve had exactly 0 glasses of wine. If I was wearing a nice dress and on my way to go out, breath freezing in dark air, having had exactly one (three) glass(es) of wine to pre-game then I would be declaring the synth ripple one of the most emotionally affecting things I’d ever experienced. 

William John: As far as pop songwriting nonsense goes, the repetition of “keep you reminded” here isn’t as striking as “I was thinking about work the dancefloor“, nor as flatly un-grammatical as something like “now that I’ve become who I really are“, but it’s still odd, and a little silly. Georgia might be adopting the feted Max Martin technique of “using words’ natural melody to create catchiness“, but her tessellating synth patterns should allow her to skirt around any accusations of production orthodoxy.

Alfred Soto: Now here’s nuevo synth pop with anguish in its rhythm, like the best Years & Years and Shura. Those sustained patterns complement lyrics about loving someone whose mental health requires scrutiny. Not love, though — love is assumed. 

Michael Hong: It’s apt that Georgia’s upcoming album is titled Seeking Thrills, as her singles have been a thrilling mix of cascading synths over clubby beats and a strong sense of pop melody. “About Work the Dance Floor” may have been a fully realized, throbbing tune perfectly suited for the dance floor, but “Never Let You Go” one-ups it, backing up the pulsing beat with a spirited chorus that unfolds like a series of endlessly thrilling possibilities.

Josh Love: The superior “About Work the Dancefloor” boasted a depth and rhythmic insistence born of the nightclub, which helps to explain why it’s proven to be such appealing remix fodder for the likes of Black Madonna and Krystal Klear. “Never Let You Go,” meanwhile, is B/B- Tegan and Sara, which is hardly an indictment.

Wayne Weizhen Zhang: Before we hear Georgia, we hear the vocoder fading in and out of consciousness, something like the electric spirit of a lost loved one, too ephemeral to stay but too indelible to be forgotten. Georgia emotes and dances with this partner amid a gorgeous backdrop of pastel synths which swirl and twinkle like the colors in a Monet landscape.

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