Not on an iPod commercial…

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[5.57]

Iain Mew: Reality TV finalists who have amazing voices but get songs that suggest no one knows what to do with them are a phenomenon which extends to South Korea, clearly. “1, 2, 3, 4” shows off that voice (the a cappella bit especially) but is fatally plodding otherwise.
[5]

Patrick St. Michel: Lee Hi’s recent success is interesting enough – reality-show runner-up becomes chart-success story as a rookie – but “1, 2, 3, 4” manages to be just as intriguing. The music of her debut single isn’t particularly exciting, a throwback style full of space for her to show off her voice. Plenty of other K-pop groups have done this sound better, but Lee Hi impresses with her words. This is a heck of a blow-off song, one that doesn’t flinch at the prospect of drilling into a “lame liar” (line of the song: “All the boys cry and go like babies at my sexiness and purity”). The little vocal touches go a long way too, like how she says “listen” before one rant, a passage ending with a confident “uh.” 
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Anthony Easton: The slightly off, slightly smoked-out style she sings in has cultural memories of Nancy Sinatra — which means it’s really fucking hot.
[7]

Alfred Soto: This organ-led take on “Lady Marmalade” boasts the same replay value.
[5]

Katherine St Asaph: As the saying goes, it don’t mean a thing….
[5]

Brad Shoup: A static piece of retro soul. Would that Lee dropped everything to the level of her hushed “uh”. At least the lack of melody and instrumental embellishment could then be said to have a conceptual point.
[3]

Jonathan Bogart: Amy Winehouse is the obvious touchstone here — unless it’s Adele — but where their voices can scald when necessary, Lee’s only warms. That’s not necessarily a bad thing; the clumping drums (not quite energetic or off-beat enough to fully inhabit the funk they aim for) are meant to wow us with their live (gasp) sound, but her perfectly-timed rhythm is what sells the shimmy. Even if she can’t dance a lick.
[7]