The Singles Jukebox

So yeah, we’ve been going in on the Swedish chart a bit lately. This’ll become more obvious next week, so don’t say you weren’t warned…

[Video][Website]
[4.57]

Martin Skidmore: Indieish electropop from Sweden. It’s all played very well, and there’s a decent song in there too, even rousing at times, but the very weak vocal (he sounds about half his actual age of 29) rather mars it. He should be writing and producing for someone with a better voice.
[6]

Alfred Soto: The singsong melody and Salem’s chirped vocal were vulnerable enough to prick my ear. A second listen revealed the usual generalized angst.
[5]

Jer Fairall: That Rhyming Dictionary just pays for itself, huh?
[2]

Edward Okulicz: The melody and production of this is definitely worth a lot of points, but Salem’s voice and lyrics are preposterously mismatched both to each other and the foundations. He can’t sell the angst of the lyrics, and they’re so drab and clichéd that a good singer probably couldn’t either.
[4]

Zach Lyon: I like everything here: his voice and the way it contrasts with the depth of the lyrics’ near-suicidal sadness, the thunder in the chorus that sounds like ten people playing the saw, the fact that this isn’t that other Salem like I originally feared.
[8]

Alex Ostroff: My ears perk up at the opening synths, expecting to hear Sky Ferreira’s “One”. Would that it were. “Split My Personality” ostensibly shows Salem disgusted with himself, longing for relief, leaving the good and bad behind, and a variety of other emotional platitudes. You wouldn’t know it from the vocals, though, which are so flat they’re practically medicated. Even while she proclaimed she felt like a robot, Sky had more range and personality than this.
[3]

Josh Langhoff: He doesn’t seem too troubled by the prospect, so I won’t get worked up about it either.
[4]