Friday, June 21st, 2013

2 Chainz and Wiz Khalifa – We Own It (Fast & Furious)

2 Chainz 2 Furious…


Brad Shoup: So many cars in this series, and you guys don’t name one? God, I hope Wiz and 2 Chainz aren’t the type to see a Fast & Furious movie cos of some bullshit about family. Khalifa catches some frisson on the pre-chorus, and the string-laden production bears traces of “Come With Me” (the pompous-song-for-stupid-movie gold standard). Otherwise, they just cashed an easier check than Tyrese’s.

Alfred Soto: The identikit rapping and singing accompany latest chapter in filmic product. A shrewd producer thought hiring Wiz and Chainz would give the line “I only fear never trying” that ironic frisson. 

Scott Mildenhall: It’s pretty unusual to see hip-hop without much of a pop tinge in the higher reaches of the UK chart these days, but thanks to cars, here you are. Not having seen 176 Fast 176 Furious, it sounds like the snatches of music you get when the Super Bowl cuts to an advert and the BBC cuts to Mark Chapman with a man he hasn’t seen since last year’s Super Bowl in a studio four-and-a-half thousand miles away. Then, Beyoncé comes on and after that everyone goes to bed.

Jonathan Bradley: If I belonged to a gym, “We Own It” might get, gosh, a whole extra point from me. This is blockbuster self-esteem music in the vein of “Lose Yourself,” wielding all of Wiz Khalifa’s talent for innocuousness and none of his careless guile. If I peer closely enough at the Gatorade stomp of the beat I can catch one 2 Chainzism worth hanging on to: “I look better on your girl than her outfit.” (Actually, make that two: whence the unexpected romance of “you can catch me kissing my girl with both eyes closed”?)

Jer Fairall: The second “only God can judge” lyric in as many weeks, this one is at least attached to a track that matches its own sense of reckless disregard with something like the appropriate degree of momentum, but the chorus is rather glum and ponderous for the theme song to the latest in an endless series of car chase movies. Vulgar auterism requires vulgar accompaniment. 

Anthony Easton: I have rarely understood a guilty pleasure. I eat at McDonald’s, I watch Say Yes to the Dress, I feel like Honey Boo Boo is an icon that we should all follow, and I think that Fast Five was brilliant and look forward to seeing Fast Six. I appreciate all the effort and money that major corporations put into their products to provide something that I may enjoy, and I reward them as often as I reward the small and local. I cannot hate this, then. It’s commercial slickness: a kind of pop icon of cross-marketed, unfettered excess. 

Daniel Montesinos-Donaghy: First draft of this review was more or less going to be “VROOM” written over and over. “We Own This” is the corny “badass” opening to my favourite film of the year, Fast Six, cueing up a montage reminding you why every — single — character — is in the film. It sounds like a boilerplate soundtrack jam, all OTT strings, Eminem-style sombre piano/clap’n’stomp beats and a serving of butt-rock sieze-the-day chorus wailing. But this is a Fast & Furious theme song, something the series has surprisingly good tenure with (if you don’t like “Act a Fool” or “Tokyo Drift”, the door is over there). Also, Wiz and Tity 2 Necklaces have decided to be awake during their verses and exert themselves, something that results in spurts of fumbled speed-rapping, but also relies on their strengths. 2 Chainz expertly drops dad-joke punchlines, only to jab with vivid imagery (squinting while shooting as a kid, holding heat having “graduated from knives”) while Wiz builds on the goodwill from his recent Cassie collabo to play around with a bunch of flows and melodies. It’s even nice to hear some real chemistry as a result of them being interested in the track. It’s overblown and silly, but then so is Fast Six and that shit rules.

Reader average: [4.25] (4 votes)

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