Friday, February 28th, 2014

Lip Service – Yum Yum Yum



Edward Okulicz: Compelling, but also terrifying. If I ever begin to sleep through the atonal screech of my alarm clock, deploying this will make for a fine replacement. Catchy, but also so sinister that I’m scared to watch the video in case it matches the song and as a result causes nightmares.

Iain Mew: Nyam nyam NYAM NYAM NYAM NYAM. The weight of that huge and catchy an earworm would unbalance most songs. “Yum Yum Yum”, with its competing “hamburger” hook, screeches of synth and relentless pace, has no such problem. If anything, it needs all of that just to keep up with the personality of the vocals, from the cartoon sobbing to the breathless speed rapping. The combination is joyfully energising.

Anthony Easton: This sounds either like meow meow meow, or pow pow pow. It also sounds like Bardot’s Comic Strip, but sped up and falling apart. I am not sure if either are excellent or terrible things. Maybe it just sounds like Bardot for its performative high femme self-conscious, post-glamour. 

Patrick St. Michel: A great instance where the clanging sounds of EDM actually work perfectly in context. “Yum Yum Yum” is half an appreciation of delicious food (chicken wings, pork cutlets and, as the chorus drills home, hamburgers) and half calorie-counting terror. The pounding sound here serves as the madness our protagonist faces in wanting to be on a diet and also wanting to “live life like a festival” (if this karaoke-ready translation can be trusted, the central character gets so flustered she starts threatening to bowl people over). Things that should be part of good times – sweet, sweet junk food – turn menacing thanks to the pounding music. 

Daniel Montesinos-Donaghy: The perfect follow-up to Pentatonix’s solemn gorgeousness, in the sense that it is a happy blast of pure nonsense. Joyously, voraciously in search of a good time all the time. If all pop sounded like this, we’d never get anything done from dizzyingly barking all the time.

Megan Harrington: The diet as power metaphor is fertile ground for growing eating disorders, but that same unstable plain is also a pretty genius conceit for a pop song. I won’t generalize for all of womankind, but instead offer two basic facts: 1) According to ABC News, the 2012 annual revenue of the diet industry in America was $20 billion and 2) I have been on a diet since middle school. I don’t offer these details as shocking eye openers, but instead to demonstrate how dieting is both common and powerful. Another common and powerful experience? Sex. But per CNBC the porn industry only brings in $14 billion annually! How many love/break-up/hook-up songs do we have? And finally, a single tally for every person who has ever thought “I better not eat this french fry” and frowned. 

Alfred Soto: This assertive cocktease doesn’t stop waving its collective hips in our faces, its harmonies more batshit with each hearing, capped with a fabulous hook.

Brad Shoup: So this is what the elephant uprising will sound like. They offer catchy fragments to make Missy Elliott green. She’d rap circles around them, but they’ve got the energy and a plethora of voices to channel it through. The screams and alarms just might be the real star, though.

Crystal Leww: This bleets and chatters so much that it’s almost pure payoff. This sounds like what a slew of memes being thrown at your face sounds like as a song.

Katherine St Asaph: Less queasy than “Carry Out” (or the artist-title combination “Lip Service” and “Yum Yum Yum”), but this is less food horror than a combo of fast food and vague sexualization, which is always going to turn my stomach.

Sonya Nicholson: Continuing the ridiculization of hip-pop, there’s this song about yo-yo dieting. The lyrics border on, and in some places brazenly charge into, ED territory — so in that sense it’s not so funny after all — instead it’s timely, like the great trap beat in the chorus. Hamburger, Hamburger, Hamburger, Hamburgers are Delicious. American, American, American, Americans are Delicious. See, there’s even a Hannibal reference! Ultra-trendy. I’m going to chose to believe that Lip Service are named after the “Scottish L Word” television show Lip Service, and hope they won’t be abruptly canceled. 

Reader average: [6.5] (8 votes)

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8 Responses to “Lip Service – Yum Yum Yum”

  1. Just so it’s clear, I know they really say “Americano” (as in the coffee) and not “American” in the chorus.

  2. I thought someone else would talk about (omnipresent) Kpop idol starvation diets, so I didn’t bother… Megan, I’m also on a diet right now. I almost wanted to dock points for the reminder about hamburgers.

  3. Was hoping this would be covered. Instant classic, SOTY.


  5. I’ve heard that the size of the porn market is… vastly overstated.

  6. Agree, and I’m not sure if I really even buy it as completing my analogy, but I’m still psyched on pop songs about dieting. Also, I had no place to put this but their Rick Pitino at a press conference scenes in the video were so great.

  7. So sad I missed blurbing this, I really love the way it repurposes J-popish playground rhymes as hooks in a more aggro hip hop context.
    Megan’s right : there’s just not enough songs about food.

  8. Queue Talking heads reference, obviously.