Sunday, June 15th, 2014

Charisma.com – Iinazuke Blue

Giving aggression we can feel…


[Video][Website]
[5.83]

Iain Mew: My love for this song owes a lot to its video. It’s not just because it looks like the most fun school assembly ever, but because it highlights how the song works so well: Itzuka always stern and commanding, setting off madness behind her with the merest gesture. Just like she conducts the students in the video, in the song it’s her words setting off electro bombshells all round while she rolls with the impact, coolness personified.
[9]

Patrick St. Michel: Charisma.com are often angry, whether the pair’s songs come out of headphones, a nearby store or even shitty laptop speakers. The general booming-ness of Charisma.com’s songs also cuts across language barriers – “Iinazuke Blue” is just the latest single in which they operate primarily in an aggressive mode. Honestly, keep it that way. Whats kept me at arm’s length are the targets of their rage. On their first EP, they took aim at…people who look at their cell phones on the train and women who like cute clothes. They are J-pop’s version of The Oatmeal. “Iinazuke Blue,” thankfully, is a bit more general in being peeved, and their thundering sound remains intact, an aggressive electro stomp of a thing. It’s their best song because curiosity won’t ruin it at any point. 
[7]

Scott Mildenhall: Brimful of words that Google Translate only serves to further obfuscate (unless “shopping in the delicate maiden gastric ulcer junk circuit” is what they’re actually saying), plus energy in the form of gentle aggression. A fine mix of imaginative and easy on the ear, and weirdly not dissimilar to Kasabian’s recent high-level deconstruction of the concept of self-awareness “Eez-Eh”.
[7]

Thomas Inskeep: This might as well be the theme to “Mario Kart XX: Need for Speed.” 
[1]

Edward Okulicz: Reminds me of something from t.A.T.u.’s unsung third album, maybe “220” with the voltage turned up even higher: steel-sharp and deadly but lacking in hooks.
[4]

Will Adams: Now this is aggression you can feel, right down to the clipped electro. “Iinazuke Blue” doesn’t let up, and while it could stand to have more twists and turns, it’s one of the most bracing singles I’ve heard this year.
[7]

Reader average: [8.21] (14 votes)

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8 Responses to “Charisma.com – Iinazuke Blue”

  1. “a high-level deconstruction of the concept of self-awareness” is my new twitter bio

  2. Great track. Would have loved to have seen you guys cover HATE, because it’s better than anything on the new album. Charisma are still one of my favourite new J-Pop discoveries for a good while.

  3. Thomas Inskeep stereotypically seems to think all j-pop is video game music (and bad) but the references miss the mark so wildly I don’t think he’s played any.

  4. I could maybe imagine this apprearing in a hip The World Ends With You/Persona 3 style RPG with a modern city setting. A version of Mario Kart that stretched to this would be so far away from Mario Kart that there would be no point in still calling it that.

  5. Not that appearing on such a soundtrack would necessarily make it any more video game music than the Vampire Weekend and Chvrches songs that show up on FIFA 14.

  6. Yeah calling this video game music is definitely a bit lazy, although there does exist (very, very good) jpop that would soundtrack a beach-y Mario Kart level rather well: https://www.youtube.com/watch?v=EHQKSpKpNpw

  7. I think that’s more Rainbow Road!

  8. As someone who has definitely hated on video game music before, this doesn’t sound like it to me, is dope, and I would have given this a [7]