The Singles Jukebox

Beyoncé signees release debut single

[Video][Website]
[5.83]

Iain Mew: An ode to the drop that uses every trick but — it’s pretty conceptual in its capturing of a moment, but goes fast and strong enough that it doesn’t get in the way.
[7]

Alfred Soto: These Knowles proteges uses space and sparsity to good effect, and for being so young they inhabit the scenario, no doubt because the effects and space are all it has to say.
[7]

Cassy Gress: The beat sounds like something left over from Beyoncé’s “Haunted” sessions (not bad, just samey). But how old are they again — fifteen and seventeen? Good grief. They sound like seasoned musical theater veterans, and not in the overly-enunciated extra-performative way. I could listen to them sing all day, but maybe something other than this next time.
[7]

Brad Shoup: It’s a vocal suite, more or less. Sometimes they sound like Tricky, sometimes they sound like Christmas.
[6]

Micha Cavaseno: I am not sure about the vibrato being employed in that opening, the lyrics are nothing worth commenting on (nor slight, to be fair), and certainly a world where teens make their own sort of post-808s chamber pop should be commended. At the same time, the arrangement, the melodies….it’s all so very plain. Not really a debut single to inspire confidence.
[3]

Jer Fairall: There’s much to like here: the nicely melodic way that the verses build, the wash of surf-y guitar, applied sparingly, and best of all, the slow, trippy rap verse that reminds me pleasantly of Neneh Cherry.  But I don’t hear any unifying concept, certainly not in that underwritten chorus, and as a result it all ends up feeling sort of curiously rudderless.  
[5]