The Singles Jukebox

A Brazilian artist formerly known as — hi, people using our search function! — MC Beyoncé…

[Video][Website]
[6.86]

Natasha Genet Avery: Long live the aughts!
[8]

Will Adams: The RJ Schoolyard Remix of “Love Don’t Cost a Thing” that popped up in the middle of the music video remains a vivid memory of mine, of being truly amazed by the potential of music at a young age. “Bom” reminds me of that remix, a heavier take on early ’00s R&B-pop that never feels like a rehash, rather a refresher for a decade that might have missed out.
[7]

William John: Some blatant melodic xeroxing from Jennifer Lopez’s defensive anthem “Love Don’t Cost a Thing”, but the relentless finger snaps and the way the synths glitter like the control panel of a spaceship are enough to ensure it comes out in colour.
[7]

Jonathan Bogart: Since dropping the baile funk provocation of MC Beyoncé and embracing a more heterogenous pop persona, Ludmilla has made some pretty good, if energy-deficient, pop songs. The baile rhythms still echo through this, but without their original snap and ferocity; it could almost be a languorous kizomba, for how unbothered she is about it.
[7]

Alfred Soto: The claps, buzzes, and hip-hop scratching make for a convincing clamor, compensating for an okay performance by the Brazilian singer.
[5]

Juana Giaimo: Ludmila’s voice is the star of “Bom.” Her vocal delivery is confident and smooth — until the last part of the song when she tries a higher register — and that “bom bom bom” is made to move your hips to it on a warm sweaty night. 
[7]

Iain Mew: Its R&B has a very nostalgic feel, especially in its harmonies, but it’s a bit more than a revival exercise, thanks mostly to the chorus that shows sometimes the simplest ideas are the best.
[7]