Thursday, October 27th, 2016

Tucker Beathard – Rock On

Actually it is his real name…


[Video][Website]
[4.33]

Alfred Soto: That name can’t be right! If he were “Roscoe Strumchord” no one would blink.
[3]

Anthony Easton: I love his voice — it kind of slides into a insouciance that is completely unbelievable. The central pun is a groaner, but that he can kind of slide through the heartbreak with a wink and an admission of heartbreak is some of the best of country. He is also cribbing from Eric Church, and as successful as Church as been for as long as he has been, few people have followed. Combining both doesn’t make an original contribution, but a charming one. 
[7]

Katie Gill: There’s no way around it: Beathard has a grating voice. It’s too twangy to be rock and too whiny to be country. He interprets every “oo” sound as an “eww” that Jimmy Fallon would be proud of. I’ll admit that the “rock on” twist at the end of the chorus was cute, but that doesn’t save a song that’s half play by numbers, half godawful “you’ve changed and ~you’re not country enough~” borderline sexist rhetoric.
[3]

Thomas Inskeep: This feels like more of a straight ahead rocker than a country record — 30 years ago, this might’ve been a hit for Bryan Adams — but then again, that’s where a lot of country is these days. That said, it’s a great song with a clever lyrical conceit, a double-use of the phrase “rock on” (which I won’t spoil), and Beathard has a very unique voice, thin and raspy and somehow perfectly suited to this single.
[7]

Edward Okulicz: I’m not here for a yarling dude in love with his own average wordplay and a girl who’s over him. You can build a song around a single line, sure, but you can build a wall with just bricks and no mortar and both are unlikely to stand up to much.
[3]

Cassy Gress: Tucker Beathard has a voice somewhere between Kid Rock and Jon Bon Jovi, and his debut single makes fun of his ex’s new look (the nudge and wink of “I don’t know about all dolled up like that”) while pretending he’s over her. The whole joke of the song is the dual uses of “rock on”, but “shoulda put a rock on” really needs an indirect object; obviously he didn’t want to say “put a rock on her” because then it wouldn’t be clever (and would also make her sound like a tree stump), but you put a kettle on, not a rock. Did we really need another one of these guys?
[3]

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