The Singles Jukebox

blah blah Ed Sheeran blah blah twit blah blah he did a good single once I think right blah blah

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[3.78]

Joshua Minsoo Kim: And here I was, thinking that “Feels” couldn’t get any lamer.
[2]

Tobi Tella: I was liking this at first — a pop song about not being good at dancing would be pretty novel, but it’s shocking how quickly the premise grew old for me. The corny as hell verses aren’t helped by a chorus that just reverts back to generic pop lyrics. I wish I had literally anything to say about “ft. Snoop Dogg,” but alas, thus is the state of guest raps on pop songs in 2018.
[4]

Ian Mathers: Snoop may be coasting these days, but he still has more personality, melodic nous, and idea of how to integrate his vocals with the (actually pretty decent) production than our headliner. Who’s not bad here, just shrinkingly inessential. The result is… fine. It’s fine.
[5]

Alfred Soto: Snoop imitates the smooth-like-buttah insinuations of The Whispers — the stuff of his childhood — while the headliner catches up, flop sweat on his forehead. Quite far from peak Snoop, but he’s still got moves.
[4]

Micha Cavaseno: The lite-disco vibes of the record feel dated not because it’s 2018 or anything, but because even this sense of pastiche pop is a bit past its prime. Murs comes off as a man alternating between Timberlake-esque bowtie-as-swag bravado and Sheeran-like admission-as-Personality which results in a tellingly two-dimensonal sort of loverman persona. The fact that a clearly phoned in verse from a man whose debut album was roughly 25 years ago has the most personality says something about the necessity of continuing to help Murs’s enfeebled ego. Or lack thereof.
[2]

Scott Mildenhall: What does it say about Ed Sheeran’s songwriting that he uses exactly the same ideas, scansion and lyrics when writing songs for Rihanna, Rita and Little Mix as he does when writing comedy rap for contemporary pop music’s Chris Kamara? Yes: nothing that you haven’t heard before (coincidentally, the name of his next album), but it bears repeating (unlike that album). And yet, finally, he has found the perfect fit for his favoured cocktail of tequila and overstated awkwardness. Deal or no Deal £10 winner caricature that he is, Olly Murs conveys Normal Bloke in a way that Sheeran never will.
[7]

Katherine St Asaph: The Lonely Island used to have more jokes per song.
[4]

Ramzi Awn: Disney has their next hit single. “Moves” is equal parts Maroon 5 and Ed Sheeran, with a dash of Color Me Badd. The track comes alive in the second verse, but still leaves you hanging.  
[4]

Taylor Alatorre: Ed Sheeran successfully pranks a fellow English pop singer by giving him his absolute worst songwriting material and assuring him it’s gold, as Snoop Dogg looks on in amusement.
[2]