N.O.R.E. abandoned original title “ShamWow” after a meeting with Vince Offer’s lawyer…

[Video]
[4.50]

Josh Langhoff: Overflowing with words, N.O.R.E. changes his name (again) to the future Balderdash acronym P.A.P.I., then displays his friends’ collection of onomatopoeia and guttural weirdness delivered as language: Ratatat-tat-tat-tat-tat! Bling! Ch-ch-pa-pa! Brrrrrm! Wlllllaaaaah! Yuhhhhh! Um, Guallas! (Saying “guallas” to your bank teller is almost as fun as stage-whispering “BLACK OPS.”) The place of honor belongs to “tadow,” a word with rich history, here equivalent to sparkles or jazz hands.
[8]

Jonathan Bradley: Observe, Juelz: this is proficient Ikea Rap. N.O.R.E. — now also known as P.A.P.I. — decides he can revive “bling” as a going slang concern; more inspired is French Montana’s insinuating, onomatopoeiac “tadow” on the hook. Better still is a happily invigorated Pusha-T, and 2 Chainz ludicrously proclaiming “Last name “money”; first name “I love this”/So “love this money” is my motherfuckin’ government.” Tadow!
[6]

Daniel Montesinos-Donaghy: PUSH! That is all. Can I talk about Pusha? Because Pusha Pusha Pusha Pusha Pusha Pusha Pusha. He murders this, somehow saying nothing that is out of the ordinary — this is barely a footnote in Pushing Coke!: The Terrence Thornton Story — but he says it so well, possessing a guile that his fellow overqualified buddies can’t quite achieve. Otherwise, I would like to further my theory that French Montana is the Rap Game Frank Drebin, accidentally bumbling on to gold like his totally needless hook here. It’s always great to know that N.O.R.E./Noreaga/P.A.P.I. is simply there but his much-loved gracelessness has been sacrificed for a game of Pass The Flow between all three of his guests. Tity 2 Necklaces reminds us he made “Spend It” and I will instead recommend you listen to his wild verse on Juicy J/Trina’s recent “Having Sex” to remember why he’s famous rather than his verse right here.
[5]

Rebecca A. Gowns: Pusha-T and 2 Chainz have a couple of fun verses on an otherwise lifeless track.
[3]

Brad Shoup: N.O.R.E.’s never been a great beat-rider, but his slippage is egregious here. Illa Da Producer’s doing Lex, but he sold his beat to four guys who didn’t leave enough for menace.
[3]

Anthony Easton: A friend said that he saw Gangster Squad over the weekend, and that it was flat — perfect one word dismissal for something that can be that easily dismissed. What’s flatter than flat? 
[2]