From reader Allen, a Japanese dance track…

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[6.00]Allen Huang: “I Feel Coke” was a watershed sloganeering success in the mid-80’s, welding with three English words the boom of the bubble economy with the syrupy sweetness of Coca-Cola. A big part of this success was slogan’s jingle, a transcendent City Pop masterpiece employing the tropes of the genre to their maximal, capitalist effect. The song instilled the semblance of emotion — “I Feel” being the active words — into a thorough concept. And, with the passage of time, the song has become genuine, tinged with the nostalgia of its time more so than the thirst for a beverage. In the same way, Seiho’s “I Feel Rave” is a slogan, a unifying cheer for this new wave of Japanese producers. Though it’s his most conventional composition by far, “I Feel Rave” transcends its relative simplicity by being unabashedly, genuinely triumphant (the water “drop” sonic pun never fails to put a smile on my face). In a medium rife with compartmentalized presets and pre-optimized software, Seiho and his comrades continue to “feel” and continue to ensure their music does as well. One hopes in twenty years, kids will nostalgically bumping “I Feel Rave” while watching montages of well-dressed millennials having a cheesy good time.
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Kat Stevens: I should know by now not to be gullibled into listening to unremarkable songs because of their amazing titles.
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Alfred Soto: I played with keyboard presets in 1986 too.
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Iain Mew: Is the big build up to the sound of a watery splish meant as an aural pun on the word “drop”? Between that and the suspicion that sped up vocals really want to go into space, man, “I Feel Rave” has a touch too much of the prankster about it for me to really feel anything but lightly amused.
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Patrick St. Michel: I pretty much stopped dancing this year. Whether it’s because I’ve gotten old and boring, none of the live music I heard was particularly aimed at my feet or I just got self-conscious, I could only muster some awkward white-boy bobbing when seeing Disclosure live — and I loved that set. I am lame as heck going into 2014… but I did have one last hurrah. I’m going to put my biases out here — I think Seiho is one of the best and most important artists in Japan right now, and I’ve been following him since 2011, when I lived in Osaka. I’ve seen him play all over the country at this point, and I’ve interviewed him before. This year, Seiho and a bunch of artists on his record label were invited to play this big dance event in Tokyo. They weren’t on the huge stage reserved for like, Boyz Noize, or anything, but they got a decent little side stage all their own. It was fun! Seiho himself played last, really late at night, and his set drew out a bunch of other musicians and writers and people I know. And it was a fantastic set, the best I’ve ever seen from him. He ended with “I Feel Rave,” and it was ecstatic. Everyone recognized those opening vocal skips, and once the beat fell in everyone…including me…really started moving. Everything felt so united and friendly, and everyone was so happy…I don’t know how you sing along to the voice on this song, but we did. And right after that bubble-sound popped and the music rushed back in — we went fucking wild. I haven’t really danced since then, and maybe that’s because nothing since has given me the warm feeling “I Feel Rave” still does.
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Daniel Montesinos-Donaghy: A touch more sluggish than I’d like it to be but fascinating all the same, a collection of online bass music tropes amalgamated into three minutes. Seiho presents: weirdo Tumblr-kid ethereality, seapunk (a water drop as percussion!), neon-streaked EDM builds’n’drops, cut’n’pasted fantasy-scaping vocal samples. “I Feel Rave” places itself within the ongoing minimalism/maximalism debate on the path of dance music, explicitly calling back to rave culture whilst pushing that very term into wifi-heavy information overload. And finally, the elasticity of online identity in a year of Catfishing: the artist’s Japanese origin shows us the internet’s worldwide spread of musical trends and innovation, although his mononymous handle lends him a certain glimmer of online mystery.
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David Turner: “I Feel Rave” is a [10] name. What more could I ask from life, but to feel rave? To get the rush of being at a 2am concert where the combination of neon lights and clothes might make me wish it was 1993. But this isn’t very rave. Needs more rave. More energy. More everything. If you want to feel rave, click the video and listen to one of the dozen hour long nightcore mixes that are recommend.
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Brad Shoup: These sorts of transformations tend toward a nimble product, but Seiho’s fashioned a sluggish hulk. The higher and lower voices do a Tweedle-do-si-do, awkwardly carving competing trajectories. Sped up, you could maybe produce a rave. Here, it’s a hammy wink.
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Scott Mildenhall: At various points the vocals on “I Feel Rave” converge to sound like they’re saying “I feel puke.” A subtle tribute to the coexistence of dizzying highs and dizzied lows in the something or other et cetera? Or just an indication that the real fun to be had with this song lies in trying to work out what they’re actually saying? He-Man! Email! And the bit where they respond emphatically to Noel Edmonds’ relaying of a generous offer from the banker. The higher-pitched of the two strongly recalls Scooter, and accordingly reminds that while all this skittering can be alright, their version of rave is so much more.
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Mallory O’Donnell: In a more enlightened world, in a more enlightened DJ bag, this exists right alongside “I Feel Love” and “I Feel Space.” In the world we actually live in, somebody is gonna take a lot of mushrooms and throw up on her girlfriend. Somewhere in the middle, Trevor Horn eats his heart out.
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Will Adams: Those synth washes! Those chopped vocals, strung together in that melody! It’s not so much for raving but slowly rocking back and forth, wrapped in the arms of someone — a long-time friend, your lover, or whoever you just met at this festival. It gets away with its deceptive title by being so gorgeous.
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Katherine St Asaph: The problem is exactly what you think it is: there is already a very good song of a similar title, which makes you feel both love and rave, and this isn’t that.
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